Client
Experia
Industry
SaaS
Year
2026
Timeline
3 weeks
Team
2 specialists
01 / The brief
Experia is a Saudi communication platform: automation, campaigns, ticketing, surveys, and a unified inbox for WhatsApp, email and calls. Five products, one story to tell — in two languages that read in opposite directions.
02 / The challenge
A platform this broad reads as five separate tools. Buyers had to understand automation, marketing, support, feedback and the shared inbox, then believe one company runs all of it — in English and Arabic, without either version feeling translated.
03 / The approach
One numbered spine, 01 through 05, so the platform reads as a sequence instead of a menu. Every module gets its own section with what it does in one line, then the five things it actually does. Arabic is a real mirrored build, not a translation layer.
+ Fig. 01 · Platform in progress
04 / The impact
from first call to live
product modules on one spine
languages, both native, full RTL
05 / Palette
Click a swatch to copy its hex
06 / Deliverables
“ We had five products and no single way to explain them. Forge gave us one story that holds all of it, in Arabic and English, and shipped it in three weeks. The Arabic version reads like it was designed first, not translated after. ”
Product team · Experia, Saudi Arabia
07 / How we got there
01 /
Discuss
One week mapping five modules into a single sequence a buyer can follow.
02 /
Design
One week: the numbered spine, the module anatomy, and the Arabic mirror.
03 /
Build
One week to ship both languages with real RTL and the demo request flow.
04 /
Launch
Handover to a team that now edits both versions without calling us.
+ Fig. 02 · Delivered system
The record · more proof, next door
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