Client
Medina Studio
Industry
Design
Year
2024
Timeline
8 weeks
Team
3 specialists
01 / The brief
Medina is a Marrakech design studio whose interiors have appeared in Architectural Digest, and whose website hadn’t changed since 2018. We designed and built a site that treats their portfolio the way they treat a room: restraint, proportion, and plenty of air.
02 / The challenge
The studio’s template site buried award-winning projects three clicks deep, took over three seconds to load on mobile, and told visitors nothing about how Medina actually works. Prospective clients arrived through press features and left through the back button.
03 / The approach
We rebuilt the architecture around the work: full-bleed photography, case studies with real process notes, a CMS the studio updates without calling a developer. Fast to the point of invisibility.
+ Fig. 01 · Website in progress
04 / The impact
mobile load time
inbound project inquiries
average time on site
05 / Palette
Click a swatch to copy its hex
06 / Deliverables
“ Clients bring the site up on the first call now. A year ago we were the ones apologizing for it. ”
Salma Idrissi · Co-founder, Medina Studio
07 / How we got there
01 /
Audit
We mapped every visitor path and found the exact click where prospective clients gave up.
02 /
Structure
Information architecture built around case studies, not pages.
03 /
Design
Editorial layouts that frame the work, then get out of the way.
04 /
Build
A hand-tuned front end and a CMS the studio actually uses.
+ Fig. 02 · Delivered system
The record · more proof, next door
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