Design · 01 / 04
Brand Identity
Typical timeline
3–6 weeks
Engagement
Fixed scope
Team
3–4 senior specialists
Best for
RebrandsNew venturesBrand refresh
+ Proof 01 · Brand Identity in production
01 / The point of view
Every pitch, product, and post borrows from your identity. We build the strategy, the mark, and the rules together, so the system holds at deck forty-seven.
02 / What’s included
+ Fig. 01 · Where the work happens
03 / The numbers we defend on calls
brands and sites shipped since 2018
of clients return for a second engagement
reservation requests after the Casa Harris relaunch
+ Selected frames
Immerse
Stakeholder interviews, market audit, and a hard look at everyone you lose to.
+ Findings + the one sentence to own
Territories
Two or three creative directions designed against the positioning.
+ Territory boards + a recommendation
System
The chosen direction built out into a full identity system.
+ Identity system + working templates
Rollout
Guidelines, handover, and the machinery that puts it into daily use.
+ Guidelines + rollout plan
+ Fig. 02 · The work in progress
04 / How we run it
Positioning first: the one sentence your brand has to own. We design against it and test it in pitch rooms, shelf lineups, first-visit sessions. Decoration doesn’t survive. Persuasion does.
05 / The engagement shape
A focused identity runs 3–6 weeks; a website design 2–4; a single graphic piece 3–5 days. Bigger programmes combining brand and site run longer, and we say so before you sign — with your leadership in a decision room at every phase.
06 / Applied in the work
View Project
View Project“ Guests arrive already knowing what they want to order. The site sets the table before they sit down. Weekend covers doubled within two months, and the reservation book finally runs itself. ”
Management · Casa Harris, Tangier
07 / Straight answers
The questions that stall sign-off, answered before the first call.
Scope drives the number: how many applications, how many languages, how much of the rollout we build. You get the range in writing before anything starts.
08 / Also in Design
Sound like your kind of team?
Start a projectNo decks. A first direction on the table within two weeks.
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