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Design · 04 / 04

eCommerce

Typical timeline

3–5 weeks

Engagement

Fixed scope

Team

3 senior specialists

Best for

Product pagesCheckout flowsConversion audits

eCommerce

+ Proof 01 · eCommerce in production

01 / The point of view

Product pages and funnels that move inventory, engineered around the buying decision, not the brand ego.

02 / What’s included

01Store UX
02Product page design
03Checkout flow
04Merchandising system
05Conversion audit
Design at Forge

+ Fig. 01 · Where the work happens

03 / The numbers we defend on calls

 

brands and sites shipped since 2018

 

of clients return for a second engagement

 

reservation requests after the Casa Harris relaunch

+ Selected frames

eCommerce — Selected frames 1
eCommerce — Selected frames 2
eCommerce — Selected frames 3
01

Audit

Week 1

Where buyers drop off today, and which screens actually decide the sale.

+ Funnel findings + priorities

02

Product page

Weeks 1–2

The page that does most of the selling, designed first.

+ Product page + UI kit

03

Checkout

Weeks 3–4

Cart to confirmation, with cash-on-delivery treated as a first-class path.

+ Full checkout flow

04

Handoff

Week 5

Every state and edge case specified for the build.

+ Design system + handoff file

eCommerce — The work in progress

+ Fig. 02 · The work in progress

04 / How we run it

Positioning first: the one sentence your brand has to own. We design against it and test it in pitch rooms, shelf lineups, first-visit sessions. Decoration doesn’t survive. Persuasion does.

05 / The engagement shape

A focused identity runs 3–6 weeks; a website design 2–4; a single graphic piece 3–5 days. Bigger programmes combining brand and site run longer, and we say so before you sign — with your leadership in a decision room at every phase.

06 / Applied in the work

Casa HarrisView Project
Casa Harris · Website · Food & Beverage2.4× reservation requests through the site
HeritageView Project
Heritage · Identity · Publishing+64% backlist sales after reissue series
“ Guests arrive already knowing what they want to order. The site sets the table before they sit down. Weekend covers doubled within two months, and the reservation book finally runs itself. ”

Management · Casa Harris, Tangier

07 / Straight answers

The questions that stall sign-off, answered before the first call.

Scope drives the number: how many applications, how many languages, how much of the rollout we build. You get the range in writing before anything starts.

08 / Also in Design

Sound like your kind of team?

Start a project

No decks. A first direction on the table within two weeks.

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