Design · 05 / 05
eCommerce
Every scroll treated as shelf space.
+ Fig. 01 · eCommerce in production
Typical timeline
8–12 weeks
Engagement
Project or retainer
Team
3–4 senior specialists
Starting from
From 180K MAD
01 / The point of view
Every scroll of your store is shelf space, and most stores waste it. We design product pages and funnels that move inventory, engineered around the buying decision, not the brand ego.
02 / What’s included
+ Fig. 02 · Where the work happens
03 / The numbers we defend on calls
brands and sites shipped since 2018
of clients return for a second engagement
qualified investor meetings after the Ascension rebrand
+ Selected frames
04 / How we run it
Positioning first: the one sentence your brand has to own. We design against it and test it in pitch rooms, shelf lineups, first-visit sessions. Decoration doesn’t survive. Persuasion does.
05 / The engagement shape
Identity engagements run 8–12 weeks; combined brand-and-website programs run 14–18, with your leadership in a decision room every two weeks.
Immerse
Stakeholder interviews, market audit, and a hard look at everyone you lose to.
+ Findings + the one sentence to own
Territories
Two or three creative directions designed against the positioning.
+ Territory boards + a recommendation
System
The chosen direction built out into a full identity system.
+ Identity system + working templates
Rollout
Guidelines, handover, and the machinery that puts it into daily use.
+ Guidelines + rollout plan
+ Fig. 03 · The work in progress
06 / Applied in the work
View Project
View Project+ Fig. 04 · Down to the detail
“ I stopped rebuilding the deck the night before every meeting. That alone was worth it. Then two LPs brought up our materials unprompted. Twelve years of raising, and that had never happened once. ”
Yasmine El Fassi · Managing Partner, Ascension Capital
07 / Straight answers
The questions that stall sign-off, answered before the first call.
Identity engagements at Forge run 180,000 to 450,000 MAD (roughly €17,000 to €42,000) depending on scope. That buys strategy, the full visual system, and the templates your team uses every day, not a logo file and a PDF. If the number feels high, price the pitches you’re losing on appearance.
08 / Also in Design
Sound like your kind of team?
Start a projectNo decks. A first direction on the table within two weeks.
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