Client
Dar Kahwa
Industry
Food & Beverage
Year
2024
Timeline
7 weeks
Team
3 specialists
01 / The brief
Dar Kahwa roasts in Casablanca and was selling in unmarked kraft bags. We built an identity and packaging system bold enough for specialty shelves in Paris, and honest enough for the neighborhood café counter.
02 / The challenge
Great beans, invisible brand. Export buyers wanted provenance and shelf presence; the bags said neither.
03 / The approach
Arabic-first wordmark, a packaging grid that flexes across origins, and a color system hot enough to own a shelf. Provenance printed like a boarding pass, not a fairy tale.
+ Fig. 01 · Identity in progress
04 / The impact
retail sell-through in six months
export accounts in France and Spain
average order value at the café counter
05 / Palette
Click a swatch to copy its hex
06 / Deliverables
“ Buyers in Paris now recognize the bag before they taste the coffee. That was the whole brief, honestly. ”
Kenza Alaoui · Co-founder, Dar Kahwa
07 / How we got there
01 /
Taste
Two weeks with the roaster, the counter, and the customers.
02 /
Mark
Arabic-first wordmark, Latin secondary. Both drawn, not typeset.
03 /
Pack
A grid that flexes across origins and roast levels.
04 /
Shelve
Retail rollout, export kit, café signage.
+ Fig. 02 · Delivered system
The record · more proof, next door
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