Client
Atlas Cargo
Industry
Logistics
Year
2025
Timeline
11 weeks
Team
4 specialists
01 / The brief
Atlas Cargo moves freight through Casablanca, Tanger Med, and three European ports, with an identity that used to look like a fax cover sheet. We rebuilt it into infrastructure-grade branding that wins tenders.
02 / The challenge
European logistics buyers shortlisted Atlas on price and dropped them on presentation. The brand read as regional trucking, not international freight.
03 / The approach
One idea, precision at scale, carried through a modular identity, a livery system visible at 200 meters, and tender documents engineered like the operations they describe.
+ Fig. 01 · Branding in progress
04 / The impact
international tenders won in year one
inbound RFQs from EU freight forwarders
vehicles rebranded without a day off the road
05 / Palette
Click a swatch to copy its hex
06 / Deliverables
“ Our trucks used to disappear on the highway. Now clients tell us they saw the fleet before they ever called sales. Drivers photograph their own cabs to send home. You cannot buy that kind of pride. ”
Rachid Bennis · CEO, Atlas Cargo
07 / How we got there
01 /
Audit
Every touchpoint from tender PDF to trailer tarp.
02 /
Position
Precision at scale, tested against EU competitors.
03 /
System
Identity, livery, signage, built modular.
04 /
Rollout
Fleet rebranded in waves, zero downtime.
+ Fig. 02 · Delivered system
The record · more proof, next door
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